About the program
The Sport Marketing & Management option of the Business Management program is a three-year program designed to prepare students for careers in a wide range of sport- related enterprises. It is designed for the student who enjoys having responsibility, taking initiative, dealing with the public and being part of a team.
This three-year technical program has a practical approach to learning using simulations, case studies, and assorted software applications. Students will have the opportunity to complete fieldwork or to develop a project through an independent study in sport. Sport Marketing & Management will give the knowledge and skills needed to succeed in business and can lead to a career that is both challenging and rewarding.